ATTENTION: Business Authors

Are You Overwhelmed by Your Book Journey?

Whether you're mapping out your message, halfway through your manuscript, or unsure how to publish, The Write Strategy Diagnostic gives you clear, expert guidance tailored to your book, your goals, and your business. No second-guessing. No generic advice. Just a plan that actually works.

As featured in:

Trusted by Authors, Backed by Results

I’ve helped hundreds of experts—coaches, consultants, and thought leaders—turn their half-formed ideas and messy drafts into published books that build authority and drive real business results. But don’t just take my word for it.

"As a first-time author with no knowledge or experience in publishing, all my questions were answered quickly and any lack of confidence quickly evaporated, SWATT Books is a very safe pair of hands"

— Raymond G Plum
author of Why Simple Things are Difficult

"Sam helped me realise that my book wasn't about book sales, but about creating a tool to build a business and help people.”

— Steven Hargreaves
author of The Compassionate Leader’s Playbook

"A true expert – her answers to my ridiculously in-depth questions, and answers to questions that I didn't even know to ask never failed to amaze me!"

— Jesse Lawrence

co-author of Mental Theft

Let me give you back your focus

This isn’t a one-size-fits-all strategy session. It’s a focused, 90-minute deep dive into your book, your goals, and your business so you walk away with clarity, confidence, and a clear direction forward.

Here’s what we’ll cover together:

Define your big-picture goal
Whether it’s building authority, generating leads, landing media, or all of the above—your book needs to serve a purpose. We’ll get crystal clear on yours.

Review your current progress
From rough notes to final draft, we’ll take stock of where you are right now—and pinpoint what’s missing or holding you back.

Identify gaps and untapped opportunities
We’ll explore where your book could do more—from messaging tweaks to market fit—and uncover what you haven’t considered yet.

Demystify your publishing options
No jargon. No bias. Just a straight-talking breakdown of what route suits your book, budget, timeline, and goals best.

Map out your next steps
You’ll finish the session with renewed clarity and a sense of direction—and within 48 hours, you’ll receive a tailored summary of your personalised publishing game plan.

INTRODUCING

The Write Strategy Diagnostic

Here's what you get:

The Write Strategy Diagnostic isn’t just another call—it’s a clarity session, confidence boost, and publishing game plan rolled into one.

Your investment includes:

A 90-minute 1:1 strategy session via Zoom
Tailored entirely to your book, your goals, and your stage in the journey.
Pre-call discovery questionnaire
So we hit the ground running—no time wasted, no surface-level chit chat.
Expert insight into your best publishing options
Traditional, hybrid, or self-publishing—we’ll cut through the noise and identify the route that makes sense for you.
Strategic insight into your book’s structure and positioning
While I won’t be reading your manuscript cover to cover, I will help you assess where your concept stands, what’s working, and where expert support—like editing or coaching—might be needed next.
A personalised post-call summary email
After the session, I’ll send you a concise summary of what we discussed—along with your next strategic steps mapped out clearly.

This level of insight is usually reserved for my full publishing clients...

Yours today for just £199

And if you decide to move forward with a Publihisng Partnership?

Your £199 Diagnostic fee will be fully deducted from your package!

This is a paid strategy session,
not a sales call

You’ll get honest, personalised insight and a strategic next-step plan based entirely on where you are and what you need. Yes, I offer publishing services—but this session stands on its own. Whether or not we work together beyond it, you’ll leave with greater clarity, renewed confidence, and a clear direction forward.

No fluff. No pressure. Just expert support.

Meet your publishing strategist

Hey, I'm Sam!

I’m a publishing consultant, strategist, and the founder of SWATT Books.

I’ve spent the last decade helping coaches, consultants, and thought leaders turn their ideas into high-impact business books that build authority, generate leads, and open doors. Not vanity projects—real, strategic assets that drive results.

I’ve worked on over 150 titles across every genre of business, from personal development to technical guides, brand manifestos to thought leadership pieces. I know how overwhelming the publishing process can feel when you're trying to do it yourself—and I know how to cut through the chaos and show you exactly what to focus on, when, and why.

The Write Strategy Diagnostic is your chance to tap into that experience and walk away with a personalised plan that fits your goals, your timeline, and your business.

Ready to get your book back on track?

Let’s cut through the fog and build a publishing plan that actually works.

You’ve already made the decision to write your book. Now it’s time to make it work for you.

Book your Write Strategy Diagnostic today and let’s clear the fog, cut through the confusion, and build a publishing plan you can actually feel good about.